Elena Sheppard's book launches today at Books Are Magic!
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book cover for THE ETERNAL FOREST, a memoir of the Cuban diaspora, a red cover with blue and green palm trees with three Cuban women of three generations on one tree. Author is Elena Sheppard, all caps, in white text.

The Eternal Forest launches today!

The Eternal Forest by Elena Sheppard

Elena Sheppard and I worked together when she had a proposal and wanted to approach publishers. She landed with St. Martin’s Press, and the book is out today with coverage in People Magazine.


Elena has argued for more texts in women’s history to be incorporated in high school curricula, as you can read in her piece for CNN, and has spoken publicly about being diagnosed with Bell’s Palsy when she was pregnant with her twins (ABC News). This book is, at its heart, about the strong women who made her family—and the events that would shape their family history. If you’re looking to read more about Cuba, in Princeton Alumni Weekly, she recommended titles about Cuba by Ana Menéndez, Ada Ferrer, and Wendy Guerra (translated by Achy Obejas).


From her article today in LatinaMedia.co:



“When my mother would tell me about her own girlhood in Cifuentes, Cuba – riding bicycles through her neighborhood, playing on her living room’s brightly colored tiled floors, listening to her father recite poetry on the palm-tree-breezed terrace after dinner – I felt like I was touching a part of our family’s history that was deeply a part of me too, even if I’d never seen it first hand. Their longing for their island was contagious, and their memories helped me understand that I, too, am Cuban, that heritage follows people no matter where they make a home.”


You can reserve tickets to the Books Are Magic launch (the $10 will count as a gift card to Books Are Magic), where she’ll be in conversation with the great Emma Straub, or stream the event on Youtube Live.

4 Surprises from 4 Years in Business

Photograph by Beowulf Sheehan

I’ve been doing this on my own for five years, four full-time. If a business has an anniversary and no one on LinkedIn hears about it, is it even a work anniversary?

Here’s a spiral necklace inspired by the Fibonacci Sequence that I received from Leah Fern and Rita Zoey Chin

Good news for Jonquil clients


Anne Kaier’s poetry book How Can I Say It Was Not Enough? was featured in the front window of the famous Grolier Poetry Book Shop in Cambridge, which she called a dream come true; she’d been going there since she was a grad student.


Brian Michael Murphy’s “How I Learned to Stop Teaching and Love AI” ran this week in McSweeney’s.


Andrew Grace read from his latest collection, A Brief History of the Midwest, at Storyline Bookshop in Columbus.


There’s more to share but I’m keeping it under my hat until it’s public. Stay tuned!

Announcing a new hire

Sign above bookshelf that reads "MADE-UP" in capital letters


Frankie transferred from Franklin Park Conservatory in Q3 and is already providing vital administrative support.

Small business shout-out


Sorry to hear that Random House, an oddball antique store in Athens, Ohio, is closing its doors the first week of October.

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5. Jonq Mail: Outside the Joy